Laboratoires Valquer opt for the Polydose™ airless tube for the masstige market
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Hair serum from the Juliette Crowe product line now features new Polydose™ airless tube packaging. The “Serum Reparador Intensivo” for dry hair was launched in the winter season. Exactly 0.5 ml of product is applied per spray, a quantity that is optimal for massaging into the ends of the hair. What’s so special about this launch is it’s the first 30mm diameter commercial Polydose™ airless tube ever made. It is sold in Spain via the masstige channel. In early autumn 2011, Valquer was searching for practical 50ml airless packaging and struck gold with Neopac. Product tolerability tests and pump tests had to be carried out swiftly, as explained by Manolo Cerillo from Laboratoires Valquer: “On this project, we have gained our first experience with Polyfoil® tubes. The collaboration with Neopac has been very pleasant. Especially convincing was their technical expertise in the preliminary investigations.”
